Tom Peters
Mastery is great, but even that is not enough. You have to be able to change course without a bead of sweat, or remorse.
'In Search of Excellence' — even the title — is a reminder that business isn't dry, dreary, boring, or by the numbers. Life at work can be cool — and work that's cool isn't confined to Tiger Woods, Yo-Yo Ma, or Tom Hanks. It's available to all of us and any of us.
The magic formula that successful businesses have discovered is to treat customers like guests and employees like people.
The top athletes are consummate pros who work obsessively at their craft. Approach yours the same way.
Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.
Business is about people. It's about passion. It's about bold ideas, bold small ideas or bold large ideas.
Life is pretty simple: You do some stuff. Most fails. Some works. You do more of what works. If it works big, others quickly copy it. Then you do something else. The trick is the doing something else.
The best leaders, almost without exception and at every level, are master users of stories and symbols.
Winners must learn to relish change with the same enthusiasm and energy that we have resisted it in the past.
Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures.
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