Tom Peters
Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.
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There's a difference between fair game...It is the soothing thing about history...I'm ridiculously fortunate to get a chance...I am not bound to win, but I am bound to be true...I'm an instant star. Just add water and stir...Nobody made a greater mistake than he...
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