Customer
Innovation comes from the producer — not from the customer.
The first step in exceeding your customer's expectations is to know those expectations.
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
It is surprising how little most small business values the customers. A positive feedback from the customer is critical to your business, and what's more important is their referral.
If you work just for money, you'll never make it, but if you love what you're doing and you always put the customer first, success will be yours.
Business is all about the customer: what the customer wants and what they get. Generally, every customer wants a product or service that solves their problem, worth their money, and is delivered with amazing customer service.
We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better.
People will buy anything that is "one to a customer".
There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.
A satisfied customer is the best business strategy of all.
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