Peter Drucker

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The entrepreneur always searches for change, responds to it, and exploits it as an opportunity.

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The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

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Unless commitment is made, there are only promises and hopes... but no plans.

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Rank does not confer privilege or give power. It imposes responsibility.

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Most of what we call management consists of making it difficult for people to get their work done.

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Efficiency is doing things right; effectiveness is doing the right things.

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The best way to predict the future is to create it.

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Management is doing things right; leadership is doing the right things.

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The most important thing in communication is hearing what isn't said.

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