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Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.
After college, I was burdened with student loans to repay, no financial cushion, so I wasn't in a position to bet everything on a creative-writing career — neither the writing-workshop academia life nor the freelance-writer version, trying to scrape by on short stories and house-painting gigs.
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