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The tagline at Westin hotels is that they strive to surprise and delight their guests. This is exactly what a college essay should do.

Kate Klise


The magic formula that successful businesses have discovered is to treat customers like guests and employees like people.

Tom Peters


We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better.

Jeff Bezos

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