Design
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Good buildings come from good people, and all problems are solved by good design.
Design is a way of life, a point of view. It involves the whole complex of visual communications: talent, creative ability, manual skill, and technical knowledge. Aesthetics and economics, technology and psychology are intrinsically related to the process.
Wellness is not a 'medical fix' but a way of living — a lifestyle sensitive and responsive to all the dimensions of body, mind, and spirit, an approach to life we each design to achieve our highest potential for well-being now and forever.
Design is not just what it looks like and feels like. Design is how it works.
Everything we do is designed, whether we're producing a magazine, a website, or a bridge. Design is really the creative invention that designs everything.
What is design? It's where you stand with a foot in two worlds — the world of technology and the world of people and human purposes — and you try to bring the two together.
Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.
Successful design is not the achievement of perfection but the minimization and accommodation of imperfection.
If I was influenced by anything, it was architecture: structure having to do with logic. If you don't do it right, the whole thing is going to cave in. In a certain sense, you can carry that to graphic design. Fortunately, however, nobody is going to die if you do it wrong.
Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.
Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.
So if I want to buy a light in a shop and I don't find a light that I like, I think to myself what would I like? What would I like to buy? Then I started to imagine and design it for myself a lot of the time.
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