Steve Jobs

Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.

The desktop computer industry is dead. Innovation has virtually ceased. Microsoft dominates with very little innovation. That's over. Apple lost. The desktop market has entered the dark ages, and it's going to be in the dark ages for the next 10 years, or certainly for the rest of this decade.

I have a great respect for incremental improvement, and I've done that sort of thing in my life, but I've always been attracted to the more revolutionary changes. I don't know why. Because they're harder. They're much more stressful emotionally. And you usually go through a period where everybody tells you that you've completely failed.

If you're gonna make connections which are innovative, you have to not have the same bag of experiences as everyone else does.

For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.

Things don't have to change the world to be important.

We hire people who want to make the best things in the world.

It's not a faith in technology. It's faith in people.

I believe life is an intelligent thing: that things aren't random.

The over-all point is that new technology will not necessarily replace old technology, but it will date it. By definition. Eventually, it will replace it. But it's like people who had black-and-white TVs when color came out. They eventually decided whether or not the new technology was worth the investment.

We're just enthusiastic about what we do.

Older people sit down and ask, 'What is it?' but the boy asks, 'What can I do with it?'.

Stay hungry, stay foolish.

I want to put a ding in the universe.

Everyone here has the sense that right now is one of those moments when we are influencing the future.

When you're young, you look at television and think, there's a conspiracy. The networks have conspired to dumb us down. But when you get a little older, you realize that's not true. The networks are in business to give people exactly what they want.

The reason that Apple is able to create products like the iPad is because we've always tried to be at the intersection of technology and the liberal arts.

A lot of people in our industry haven't had very diverse experiences. So they don't have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one's understanding of the human experience, the better design we will have.

What is Apple, after all? Apple is about people who think 'outside the box', people who want to use computers to help them change the world, to help them create things that make a difference, and not just to get a job done.

Computers themselves, and software yet to be developed, will revolutionize the way we learn.