Coca-Cola
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What's great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca-Cola, and you can know that the President drinks Coke. Liz Taylor drinks Coke, and just think, you can drink Coke, too.
Wherever you go, there are three icons that everyone knows: Jesus Christ, Pele and Coca-Cola.
Exxon, Coca-Cola, BHP Billiton and News Corporation have much more say in organising the global agenda than the planet's 5 billion mature-age voters without a ballot box.
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