Exxon, Coca-Cola, BHP Billiton and News Corporation have much more say in organising the global agenda than the planet's 5 billion mature-age voters without a ballot box.
Wherever you go, there are three icons that everyone knows: Jesus Christ, Pele and Coca-Cola.
What's great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca-Cola, and you can know that the President drinks Coke. Liz Taylor drinks Coke, and just think, you can drink Coke, too.