Publicity
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Extension work is not exhortation. Nor is it exploitation of the people, or advertising of an institution, or publicity work for securing students. It is a plain, earnest, and continuous effort to meet the needs of the people on their own farms and in the localities.
I know actors come around and they always talk like that, but I don't do publicity if I don't like the film.
What kills a skunk is the publicity it gives itself.