Marketing
The American Dream never really existed. It was a marketing scam.
UFC is a moneymaking machine. The most important thing for this organization is a brand and its marketing. They have a couple of good fighters, and there are also some very good champions, but they are trying to keep everyone at the same level. The most important thing for them is the promotion, not the fighters.
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
People are in such a hurry to launch their product or business that they seldom look at marketing from a bird's eye view and they don't create a systematic plan.
I'm in the process of brainstorming with my marketing team and all that stuff, trying to come up with a concept for a late-night restaurant for people in Birmingham.
I had a marketing idea that everybody hated, decency is sexy.
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