Effort
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People are always going to go shopping. A lot of our effort is just: 'How do we make the retail experience a great one?'
Research has shown that it takes 31 days of conscious effort to make or break a habit. That means, if one practices something consistently for 31 days, on the 32nd day it does become a habit. Information has been internalised into behavioural change, which is called transformation.
