Association

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A man only learns in two ways, one by reading, and the other by association with smarter people.

Will Rogers

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Entrepreneurship is all about an idea that creates differentiated business value to one's customers. You must be able to convince your customers about the benefits that association with you or your products will give them. People are ready to pay if they are convinced about your services or products.

N. R. Narayana Murthy

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