Letter
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It occurred to me in my junior year of high school. I got my first letter from a big college. I still have that letter to this day — a letter from Indiana.
The world is full of CEOs that think that just because they write a memo or they write a letter inside an annual report or they give a little video speech that gets sent around the company, they think that's what's really going to affect employees.
I became a connoisseur of that nasty thud a manuscript makes when it comes through the letter box.