Create
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The elements that create glamour are not specific styles — bias-cut gowns or lacquered furniture — but more general qualities: grace, mystery, transcendence. To the right audience, Halle Berry is more glamorous commanding the elements as Storm in the X-Men movies than she is walking the red carpet in a designer gown.
An often-repeated assertion in the body of film criticism I have written is the assertion that movies do not just mirror the culture of any given time; they also create it.
What new technology does is create new opportunities to do a job that customers want done.
Those who fear that we are losing our individualism couldn't be more wrong: Americans have never been more free to create and recreate themselves.