Authenticity
Hard times arouse an instinctive desire for authenticity.
The keys to brand success are self-definition, transparency, authenticity and accountability.
I once wrote that Lord Moran, Churchill's doctor, had doctored his diaries as well as his famous patient. That was true but unfair. Although their authenticity as contemporary, daily accounts is often questionable, the observations are quite wonderful.
It's funny; it's a real balancing act. In TV, everybody's talking about authenticity. In order to make 'Dirty Jobs' authentic, I really can't be overly informed. The minute I am, I become a host... It's a very tricky business paying a tribute to work, because TV is very bad at it.
'Detroit 1-8-7' — the numbers are police slang for murder — is filmed in that blue-collar Michigan city, providing a flavor of authenticity. Detroit offers a unique visual landscape that tells the story of the city and what it's been through.
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