Audience
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The main objective of our cinema is to entertain. If you can pass on a message at the same time, that is fantastic, but if the audience does not feel they are going to be entertained by the film, they are not going to watch it. There are many examples of very responsible and great films that are being made, but nobody goes to watch them.
You've got a song you're singing from your gut, you want that audience to feel it in their gut. And you've got to make them think that you're one of them sitting out there with them too. They've got to be able to relate to what you're doing.
I can't imagine catering to an audience that doesn't also interest me.
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